While this whisky stands alone perfectly, it can also mix very well with a variety of other flavors. UFC President Dana White is also a stake owner in the whiskey.Ĭlick here to sign up for The Bourbon Flight Newsletter. Howler Head Whisky is a unique spirit that is crafted in small batches and has a bold, smoky flavor. White says Howler Head Whiskey teamed up with Trackhouse Racing a.
#Howler head whiskey dana white owner full
Simon Hunt, CEO of Catalyst Spirits, said: “In our second full year in the market, we are witnessing incredible demand for this product and see an endless opportunity for growth as we maximize Campari’s established route-to-market expertise, including its vast sales organization and distributor relationships, both in the US and internationally.” Dana White is stepping in a whole new arena the UFC Prez tells TMZ Sports his whiskey. The agreement is with a medium-term route to total ownership, and to obtain exclusive global distribution rights, as Campari Group agrees to pay $15 million in the first stage of the path to total ownership, for the 15% interest in the brand.īob Kunze-Concewitz, CEO of Campari Group, said: “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio.”īanana-flavored Howler Head is the official flavored whiskey partner of UFC and is available in the US and Canada, having also recently expanded to the UK. Campari Group has acquired an initial 15% interest in Howler Head Kentucky straight bourbon whiskey, after the signing and closing of an agreement with Catalyst Spirits. NASCAR-competing racing organization Trackhouse Racing Team announced Tuesday that the group has agreed to a marketing deal with UFC President Dana White and the banana-flavored Howler Head Kentucky Straight Bourbon Whiskey brand that he co-owns.
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